Pepe Jeans is a British denim and casualwear brand founded in 1973 in London. Initially recognized for its high-quality denim jeans, the brand quickly expanded its product range to include a variety of casual clothing and accessories, such as shirts, jackets, skirts, dresses, and footwear. Pepe Jeans has built a reputation for its youthful, trendy, and urban style, often combining contemporary fashion with a hint of retro influences. The brand's ethos is centered around innovation, creativity, and an independent spirit, often reflected in its advertising campaigns, which are known for their bold, artistic visuals. Pepe Jeans is particularly popular among young adults and has established a global presence in markets such as Europe, Asia, and the Americas. In addition to its core denim products, Pepe Jeans has also diversified into a broader lifestyle brand, offering collections for both men and women. The company is known for collaborating with designers and celebrities, often infusing the latest trends and fashion-forward elements into its collections. Pepe Jeans continues to be synonymous with casual, stylish, and high-quality fashion, focusing on providing customers with timeless yet contemporary pieces for everyday wear.