Marco and Alessandro Kler

Founded by two Italian brothers, Marco and Alessandro Kler, the brand was born in a small workshop surrounded by rolling hills and historic towers. There, the Kler brothers meticulously crafted each pair of jeans, blending timeless Italian craftsmanship with modern aesthetics. Their shared passion for quality and design has made KLER a symbol of sophistication and elegance in the world of denim.

As the brand grew, KLER slowly built its reputation across Italy, gaining recognition through participation in local fashion shows. These events provided a platform for the Kler brothers to showcase their unique designs, garnering admiration and a loyal following. For over two decades, KLER Jeans remained a cherished secret among fashion connoisseurs, admired for its commitment to exceptional quality and style.

The next chapter in KLER's journey began after the 2020 lockdown when Marco and Alessandro's sons decided to expand the brand's reach by launching an online store. This move allowed them to share their meticulously crafted denim with a global audience, bringing the elegance and craftsmanship of KLER Jeans to fashion enthusiasts worldwide. The brand's transition to the digital realm marked a new era, blending its rich heritage with the opportunities of modern technology.