Prada is one of the most iconic and prestigious fashion brands in the world, known for its innovative and sophisticated designs. The brand was established in 1913 in Milan, Italy, by Mario Prada. Originally, Prada started as a leather goods shop specializing in high-quality bags, trunks, and accessories. In 1978, under the leadership of Miuccia Prada, Mario's granddaughter, the brand transformed into a global luxury powerhouse. Miuccia Prada introduced a modern aesthetic, combining minimalism with high craftsmanship. The brand is celebrated for its cutting-edge designs, clean lines, and use of innovative materials.